Let us state the obvious for a second: Skin is complicated. It’s forever in flux, changing regularly based on hormones, the season, and even skin-care products, which is why we’re all about taking it Day by Day, Skin by Skin™. Not surprisingly, it helps to have products that can keep up with these daily shifts, restoring balance to skin no matter what’s going on — be it dryness (we feel you, indoor heating) or stress-induced breakouts.
And that’s exactly what our new Plum Plump Hyaluronic Cream aims to help. With it, you really can have it all. It’s designed to balance out skin that needs a little calibration, be it from naturally combination-type skin or externally driven changes. Whatever your skin is facing, be it dry skin and breakouts, or excess oil plus flakes, this moisturizer is here to be the happy medium for your skin.
If you’re familiar with Glow Recipe, then you already know that we’re all about hydration — makes sense, seeing as it can solve so many skin-care concerns. Naturally, then, this weightless, whipped gel moisturizer is all about filling skin with restorative, long-lasting hydration and bringing it back into balance, helping it better handle whatever comes its way. It’s powered by a blend of five molecular weights of hyaluronic acid (just like the Plum Plump Hyaluronic Serum), hydrating polyglutamic acid, oil-controlling ice willowherb, and, of course, plum to plump and deeply nourish skin. Here’s what you need to know.
What’s Inside
You might already know and love Plum Plump Hyaluronic Serum, which is known for having not one, not two, but five molecular sizes of hyaluronic acid. (For the uninitiated, hyaluronic acid acts as a humectant, meaning it attracts water molecules in order to help skin retain hydration.) Each molecular size can sink to and work its magic in a different layer of skin, where it draws in moisture to deliver visibly plumper, bouncier skin overall — think of it as a 3-D sponge of hydration for your skin.
In the Plum Plump Hyaluronic Cream, we’re taking that technology to the next level by pairing it with other key moisturizers to keep skin plump, soft, and balanced. For starters, you’ll find those five molecular weights of hyaluronic acid — ultra-low, low, medium, high, and ultra-high molecular weights — to deliver that essential hydration to skin and offset any dehydration (which can cause skin to look dull and feel tight).
Now, over to the namesake plum: It’s incredibly hydrating in its own right, but it can also help boost skin’s natural synthesis of hyaluronic acid — basically teaching your skin how to keep itself hydrated. Genius? We thought so, which is why we’ve combined three different types of plums in this formula, starting with Kakadu plum. This Australian variety is jam-packed with vitamin C, enough to put oranges to shame. Next is Illawarra plum, which offers tons of anthocyanins; responsible for the deep blue color of plums, these double as potent antioxidants that protect skin from free radical damage and help to prevent signs of aging. And, finally, we’ve got Burdekin plum. While it also boasts a ton of vitamin C (among other antioxidants), it’s also brimming with minerals like calcium, potassium, magnesium, and zinc, which work to balance skin.
Next up, you’ll find polyglutamic acid, the acid that no one is talking about — yet. We’re betting that it’s going to be the next big thing, since this hydrating peptide has a synergistic effect on hyaluronic acid, boosting its efficacy and extending its effects. Not only that, but it actually inhibits hyaluronidase, the enzyme that breaks down hyaluronic acid in the skin. That gives it double the advantage for maintaining the right amount of skin hydration. It also helps seal in moisture to make the most of hyaluronic acid’s hydrating power.
Finally, our non-comedogenic formula includes ice willowherb. It’s a sustainably sourced ingredient derived from the glacial species of willowherb, and is known for its ability to regulate oil production and protect the skin barrier. (And, since the skin barrier is the root of skin health, that’s kind of a big deal.) It’s packed with compounds that can also help minimize the appearance of large pores and soothe skin, too.
Together, these powerful, strategically chosen actives make Plum Plump Hyaluronic Cream the secret to balanced, adequately hydrated skin and a dewy glow.
How to Use It
After cleansing, toning, and applying your serum of choice — more on that in a moment — gently pat a dime-sized amount of Plum Plump Hyaluronic Cream onto a slightly damp face and neck until fully absorbed. You can use it twice a day, every day to maintain proper hydration. Its crowd-pleasing nature makes it a winner for anyone with combination, normal, dry, or sensitive skin. Feeling more oily? Stick with our oil-free Watermelon Glow Pink Juice Moisturizer. If your skin’s extra-thirsty, as is common in winter, consider taking things up a notch with Banana Soufflé Moisture Cream.
This moisturizer plays well with any serum, be it Guava Vitamin C Dark Spot Serum if you’re looking to even out skin tone or Plum Plump Hyaluronic Serum if you want to up your hydration. Heads up: The Plum Plump serum and cream are not interchangeable — rather, they work to achieve two different things. The serum’s lightweight formula allows it to deeply penetrate skin to intensely hydrate skin, whereas the moisturizer is designed to help retain that hydration without making skin feel oily. If anything, they work really well together, especially if your skin feels or looks dehydrated.
Once you’re done with your jar, pick up a refill pod and pop it in. Every pod is sealed fresh and made of 50% post-consumer recycled material to help reduce CO2 emissions and carton waste — making it a much more sustainable way for you to give your skin the moisture it needs.
In a clinical consumer survey over three days, 100% of participants agreed that this kept skin hydrated all day, 96% agreed that their skin looks healthy and refreshed, and 93% agreed that this moisturizer has improved the overall appearance of their skin. All that, after just three days? It’s true, thanks to the fast-acting nature of hyaluronic acid. When it comes to seeing results from your skincare products, you’ll be able to notice its (many) benefits ASAP.
We’re so excited to be sharing this launch with you, and can’t wait for you to try the Plum Plump Hyaluronic Cream for yourself. Got questions? Just leave a comment below and we’ll get back to you!
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