The Decentraland Foundation partnered with Spatial and Over the Reality for Metaverse Fashion Week’s second iteration, creating a broader experience for participants. Threediem worked with Coach to digitize physical assets, allowing brands like Dior and Fendi to create commercial opportunities. Adidas hosted both a runway show and an immersive space, showcasing the emerging cross-platform capabilities of digital wearables. Tommy Hilfiger and DRESSX launched an AI fashion challenge, inviting aspiring AI designers to implement Hilfiger branding in their creations. Augmented Reality metaverse platform Over The Reality participated in Metaverse Fashion Week with a site-specific AR runway show. French e-commerce platform Monnier Paris teamed up with Decentraland and digital fashion brand Republiq for a design competition, with the aim of highlighting digital talent and creating a bridge with the real world. Metaverse Fashion Week demonstrates the inextricable ties between the metaverse and the real world.
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