The Fashion Industry: Dior Stages Pre-Fall 2023 Collection, Louis Vuitton Collaborates With Yayoi Kusama, and More
This week, the fashion industry was abuzz with exciting news from around the world. Here are some of the top fashion stories making headlines:
Dior Stages Pre-Fall 2023 Collection in Mumbai
For Pre-Fall 2023, Dior showcased its designs beside the Gateway of India landmark in Mumbai. Creative director Maria Grazia Chiuri drew inspiration from India’s rich history and culture, delving into the French fashion house’s archives to spotlight the country’s influence over fashion. The collection features pieces that capture the essence of both France and India, marking a new era for Dior.
Louis Vuitton Launches Second Drop of Yayoi Kusama Collaboration
French fashion house Louis Vuitton unveiled its latest collaboration with Yayoi Kusama. Titled “Creating Infinity,” the campaign features the artist’s signature motifs on leather accessories and ready-to-wear items. This second drop offers a selection of women’s and men’s clothing, spotlighting Kusama’s iconic graphic patterns and bold colors.
Levi’s Announces AI-Generated Models to Showcase Designs Online
Levi’s has partnered with Amsterdam-based AI company Lalaland.ai to create digital models that will showcase its clothing online. The brand plans to test this technology using AI-generated models later this year, supplementing human models with digital ones to offer a more diverse and inclusive online shopping experience. Lalaland.ai uses AI technology to create realistic virtual models of all body types, sizes, ages, and skin tones for brands and retailers.
Adidas Withdraws Opposition to Black Lives Matter Trademark
Adidas has withdrawn its complaint against a Black Lives Matter campaign group that filed a trademark for a logo featuring three stripes. The brand claimed that the organization’s logo was “likely to cause confusion” and would dilute the distinctiveness of its own insignia. However, Adidas later revoked its complaint, stating that it would withdraw its opposition to the Black Lives Matter Global Network Foundation’s trademark application.
BTS Stars Named Brand Ambassadors for Bottega Veneta and Calvin Klein
BTS stars RM and Jung Kook were named the newest ambassadors of Bottega Veneta and Calvin Klein, respectively. Creative director Matthieu Blazy revealed that RM is the brand’s first and only celebrity brand ambassador, while Jung Kook announced his global partnership with Calvin Klein in a Spring 2023 campaign. These partnerships mark new milestones for both the K-pop stars and the luxury fashion brands.
Gucci Announces Partnership with Yuga Labs
Gucci has partnered with blockchain technology company Yuga Labs to explore the intersection between fashion and entertainment in the Metaverse. The luxury fashion house aims to target consumers by expanding its reach through Yuga Labs’ 10KTF virtual store and Otherside game, a Bored Ape-inspired metaverse game. This multi-year partnership marks a new era for both Gucci and Yuga Labs.
In conclusion, the fashion industry is constantly evolving and offering exciting opportunities for brands and consumers alike. From runway shows to collaborations, brand partnerships, and innovations using AI and blockchain technology, the fashion industry continues to push boundaries and captivate audiences around the world.
