Global music sensation BTS member Jungkook has become the latest brand ambassador for Calvin Klein, featuring in a stunning black and white photoshoot. The announcement was made on March 28, with K-Pop fans – known as the K-ARMY – immediately rushing to purchase the collection modeled by Jungkook.
As a global ambassador for the brand, Jungkook’s job is to promote the brand, and what better way to do so than with a striking photoshoot? Shot by photographer Park Jong Ha, the photoshoot showcases Jungkook in Calvin Klein’s ’90s-style denim outfits, which have a relaxed and casual feel, while still looking put together and stylish.
The photoshoot features Jungkook in dark wash jeans with a matching unbuttoned denim jacket, and a white Calvin Klein logo graphic t-shirt with a light wash button-down shirt over it and faded jeans. The photoshoot was also accompanied by a 30-second video set to Zayde Wølf’s “Kings,” featuring Jungkook moving around in the outfits he modeled.
Jungkook’s new ambassador role makes him a public representative and face for the brand. Talking about the partnership, Jungkook said, “I have been a fan of Calvin Klein for a long time, and I’m thrilled to be their newest global ambassador. This partnership is very special, as Calvin Klein’s heritage and brand values resonate with me.”
Calvin Klein’s Chief Marketing Officer, Jonathan Bottomley, is also pleased to have Jungkook as part of the Calvin Klein family. “Jungkook is one of the world’s most popular artists; he possesses a rare ability to connect with international audiences through both his music and his style. We’re fortunate and excited to have him join the Calvin Klein team,” he exclaimed.
Jungkook is not the only member of BTS to become a brand ambassador. Other members include Jimin, who is a brand ambassador for Dior, Suga, who is a brand ambassador for Valentino, and J-Hope, who recently announced his partnership with Louis Vuitton.
Overall, Jungkook’s new partnership with Calvin Klein is set to expand his reach and connect with international audiences in a new way. Calvin Klein’s popularity and commitment to working with globally-relevant talent make it a natural fit for the global K-Pop sensation.
