[ad_1]
The Latest News
Totwoo Collaboration
The fashion tech company, 360FASHION NETWORK will host the TOTWOO Vir- tual Human Jewelry US Press Launch, 360 Fashion & Tech ‘Future Jewelry Experience,’ tonight in New York City at the SAP NEXT-GEN SPACE, at HUDSON YARDS, Gotham’s new home for tech and business entrepreneurs.
GEN ART, the 25-year entertainment company known for innovative consumer experiences since 1993, will co-produce the dynamic three-part evening before 200 members of the media, fashion and tech industries.
The three-part launch will feature a (1) Totwoo Virtual Human Jewelry Product Demo, with a String Art Installation by 360Fashion Network’s CEO ANINA NET and Gen Art, a (2) ‘Future Jewelry Press Launch & Panel’ and an (3) SAP Next-Gen Entrepreneurs Mixer, featuring editors and influential leaders in fashion, business and tech, immediately following the panel.
Panel Discussion with Anina Net & Totwoo
Panelists include Totwoo’s co-founders MATS WANG and MARCO DAL MASO, Anina Net, Gen Art’s KERI INGVARSSON, WOMEN OF WEARABLES NY Chapter President AMANDA MCINTYRE- CHAVIS and SWAROVSKI’s TINA GOSSELIN.
Totwoo is designed by Marco Dal Maso, the Italian-based luxury jewelry designer, affirming the company mantra of ‘jewelry first, then wearables.’
Dal Maso’s artful drop-shaped crystals, gem- stones, and precious metals add enhancement and aesthetic to the user experience. Their de- but piece Love Bloom is a gold foil pendant inlaid with Swarovski Crystals, that supports the human journey of self-love and self-care with reminders to “hydrate yourself” and “take a break.”
The jewelry vibrates and lights up in response to the user’s physicality, and two connected users can share their ‘virtual emotions’ in real-time, by linking their devices through the Totwoo App.
Two users can send emotional messages such as “I miss you” or “I am sorry.”
Inside Totwoo’s ‘smart core 2.0,’ users benefit from advanced technologies including touch sen- sors, a Tri-Axial Accelerometer, waterproof technology, BLE technology and the same QI certi- fied wireless charging technology as Apple.
Totwoo is also in development of ‘Virtual Human Technology,’ which integrates AI and AR into the jewelry.
As Wang describes, “The jewelry evokes special moments and memories of life, and our technology has just made this more ac- cessible.
Smart jewelry should not work purely as a high-tech gadget or a fitness tracker, but also as an aesthetic way to create emotional connections and interactive experiences.”
In addition to Totwoo’s Self-Love Collection, the brand has co-created the ‘Totwoo Love’ 360 Fash Tech Kit, their first collaboration with Anina Net.
The kits enable fashion and jewelry de- signers to easily create signature pieces of smart jewelry, using Totwoo’s technology, at an af- fordable price.
“Empowering fashion designers with solid technology is the mission of 360Fash- ion Network. This kit allows creatives to focus on design and integration as their first step into fashion tech,” says Anina Net. “We also find that our kits attract and empower more women to experiment with technology.”
To date, the Totwoo collections “We Bloom,” “We Bold,” and “Time Memory,” have sold more than 10,000 units online.
The next collections, “Love Blooms” and “Smart Clover,” will debut onhttp://www.totwooglobal.com starting tonight.
Prices ranges from $199 to $299 USD. The ‘Totwoo Love’ 360Fash Tech Kit will be shoppable at www.360Fash.com.
[ad_2]
Source link
