Tag: Voice of the Industry

Kentaro Fujiwara reflected on the last decade in China: “In the last 10 years, consumption was stimulated by rapid and ...

Cosmetics doyenne Estée Lauder once said: “Beauty is an attitude”. ​When she did, she probably did not expect the definition ...

Innovist is a cosmetic company that owns hair care brand Bare Anatomy and skin care brand Chemist at Play. In ...

TikTok has proven itself to be a tremendous marketing force that is shaping beauty trends and buying habits. Beauty brands ...

Fun, spontaneous, and seemingly authentic, TikTok is probably one of the favourite channels for beauty marketers today. The short-form video ...