SkinCare: Customers refocusing on ‘essentiality and actual worth’ – Shiseido
Kentaro Fujiwara reflected on the last decade in China: “In the last 10 years, consumption was stimulated by rapid and ...
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Tag: Market Trends
SkinCare: win over… the fashionable male
Cosmetics doyenne Estée Lauder once said: “Beauty is an attitude”. When she did, she probably did not expect the definition ...
SkinCare: India’s Innovist launches Sunscoop to faucet into emerging consciousness of solar care
Innovist is a cosmetic company that owns hair care brand Bare Anatomy and skin care brand Chemist at Play. In ...
Attractiveness: Why attractiveness manufacturers require a brand new set of equipment to craft an efficient TikTok technique
TikTok has proven itself to be a tremendous marketing force that is shaping beauty trends and buying habits. Beauty brands ...
Attractiveness: Most sensible 5 tales on virtual tendencies making waves within the APAC cosmetic business
P&G aims to keep consumers excited with new and improved virtual shopping experience – SVPConsumer goods giant Procter & Gamble ...
Attractiveness: Pitfalls of permitting TikTok to dictate product building
Fun, spontaneous, and seemingly authentic, TikTok is probably one of the favourite channels for beauty marketers today. The short-form video ...
