Succession: The “Stealth Wealth” Fashion Phenomenon That’s Sweeping the Nation
HBO’s hit show “Succession” has taken the world by storm with its witty dialogue and dysfunctional family relationships. However, there’s one aspect of the show that stands out above the rest: the stylish yet understated wardrobes of the characters. Welcome to the world of “stealth wealth” fashion.
“Stealth wealth” is not a new phenomenon, according to Fashion Institute of Technology professor Cathleen Sheehan. It’s a trend that has been around for a while, emphasizing quality and discretion over flashy labels and logos. It is an extension of the minimalist fashion trends of the past, but with a unique twist.
The characters in “Succession” epitomize this trend, with their understated and polished clothing that demands a closer look. The wardrobe team behind the show doesn’t necessarily follow what famous billionaires like Rupert Murdoch or Jeff Bezos are wearing, but instead look at the characters and where they would realistically shop. For example, Kendall Roy shops at luxury stores such as Loro Piana, Tom Ford, and Gucci, while Roman prefers downtown shopping and Tom frequents Madison Avenue.
Despite the lack of flashy logos, fans of the show have been desperate to find out the brands behind the clothing. Articles abound online about which brands and styles are featured on the show, from Loro Piana’s baseball cap to its white-soled shoes. Many of these items have sold out after a character wears them on the show, a testament to the power of the “Succession” effect.
One of the most interesting aspects of “Succession” is how the characters’ wardrobes have evolved over the seasons. Kendall Roy, played by Jeremy Strong, has had the most dramatic style evolution, reflecting his character growth on the show. The show’s characters, in general, have had little style evolution in four seasons, which possibly reflects a larger message about their personalities.
The authenticity of the costumes and how they don’t distract from the dialogue are part of why the show’s wardrobes are so effective. As Schwartz, the assistant costume designer, said, the costumes “become a character themselves.”
According to Sheehan and Schwartz, “stealth wealth” fashion has become popular, as it offers aspirational quality. Fans of the show want to dress like the characters, but they don’t necessarily want to be flashy or overtly wealthy. “Stealth wealth” offers a way to invest in better quality pieces while still looking understated.
“Succession” has helped fuel the trend of “stealth wealth” fashion, but it was already present in the industry. The show has just popularized it and made it more mainstream.
In conclusion, “Succession” has not only become a cultural phenomenon but also an inspiration in the fashion world. Its characters’ wardrobes, epitomizing “stealth wealth” fashion, have become a staple of understated luxury. As the show comes to a close, we look forward to the legacy it has left in the fashion world.
In summary, “Succession” is a show that emphasizes the power of subtlety in fashion. Its characters’ wardrobes have helped fuel the trend of “stealth wealth” fashion, which emphasizes quality and discretion over flashy logos. The show’s popularity has brought the trend to the mainstream, inspiring fans to invest in better quality pieces while still looking understated. The legacy of “Succession” in the fashion world is sure to last long after the final episode has aired.
