For the last five years, HBO’s “Succession” has been a fan favorite for its witty dialogue, realistic portrayals of family dynamics, and its subtle, refined wardrobe. This understated, minimalist style has led to the rise of the “stealth wealth” trend—fashion that is subtle, polished, and refined, without any ostentatious branding or logos.
This trend has been around for years, building on other minimalist fashion trends from the past, but it’s unique in its emphasis on quality and discretion. The clothes are not meant to scream for attention—they’re meant to be noticed by those who take the time to look closely. It’s the little details, the fabric choices, and the construction that make these items special.
In “Succession,” the understated wardrobe of the characters is a perfect example of the “stealth wealth” trend. Throughout the show, characters are often dressed in simple, nondescript clothing, like neutral-colored suits or cashmere sweaters. For fans of the show, guessing the brand behind the clothes has become a game, with many viewers recognizing luxury brands like Loro Piana, Brunello Cucinelli, and Tom Ford.
According to Jonathan Schwartz, the assistant costume designer on “Succession,” the show doesn’t necessarily follow the fashion choices of real-life billionaires. Instead, the characters’ clothing is chosen based on their personalities and where they would shop. The items they wear are often expensive, but their subtle, logo-free design fits perfectly with the “stealth wealth” trend.
Kendall Roy, played by Jeremy Strong, has had the biggest style evolution in the show, going from corporate-style suits to casual, pricey leather jackets and streetwear-inspired sneakers. Despite this change, his clothing is still true to the “stealth wealth” aesthetic, often coming from high-end luxury brands.
For viewers, part of the appeal of the show’s wardrobe is its aspirational quality. These characters are wearing clothing that most of us might not be able to afford, but the design and construction make it clear why these items are worth the investment.
The “stealth wealth” trend has been a hit with viewers, appealing to those who view fashion as more than just flashy logos and statements. This trend fits perfectly with the recent push towards pared-down wardrobes and investing in high-quality pieces that will last for years.
In conclusion, “Succession’s” focus on understated clothing has helped popularize the “stealth wealth” trend in fashion. While this trend has been around for years, the show’s attention to detail and emphasis on quality has made it more visible than ever before. It’s a trend that favors subtlety and refinement over overt branding, and it’s likely to stick around for years to come.
