BMW Launches New High-Performance Automobile: The BMW XM
BMW has recently announced the launch of its latest cutting-edge automobile, the BMW XM. This car is one of the first high-performance cars with M HYBRID drive and is set to make waves in the international automotive market. The BMW XM combines maximum performance with electrified drive, giving drivers the ultimate driving experience.
To promote the market launch of the BMW XM, BMW has teamed up with supermodel, actress, and cultural innovator Naomi Campbell. As co-creator, Campbell will be involved in the launch communication for the vehicle under the motto “Dare to be You.” Together, they will focus on a new dimension of self-confident presence, expressive lifestyle, and individuality.
The BMW XM is not only an extravagant design statement, but it is also the pioneer of maximum performance with electrified drive technology. It is set to make its debut on the global automotive market in spring 2023 and looks to create a sensation with its expressive design, powerful interior, and stunning performance.
One of the most exciting aspects of the BMW XM is the M HYBRID drive system, which is adapted from endurance racing and is used for the first time in a production model. The M HYBRID drive system generates a system output of 480 kW/653 hp. As a special BMW XM Label Red model, it can achieve a maximum output of 550 kW/748 hp.
The BMW XM is available exclusively as a BMW M automobile and is the most powerful series-production vehicle ever approved for road use in the 50-year history of BMW M GmbH.
Campbell is a timeless icon and committed champion of social change. She is a British-born daughter of Jamaican parents and uses her presence at international fashion shows to advocate for more diversity in the fashion business. In addition to being a supermodel, she is also successful as an actress, designer, and entrepreneur. Campbell supports various charities, including its new EMERGE initiative to promote the creative talents of tomorrow, which in 2022 focused on the next generation of cultural talent on the African continent, as well as UNESCO.
Jens Thiemer, Senior Vice President Customer and Brand BMW, says, “Naomi Campbell is a woman who goes her own way unswervingly and has become not only a unique supermodel but also a fascinating personality. There are few people who can identify with the motto ‘Dare to be You’ as strongly as she can.”
The BMW XM Label Red is an exceptional version of the BMW XM, with unique features that make it stand out from the rest of the BMW lineup. It offers exceptional fuel efficiency, combined with electrified drive technology, making it an environmentally conscious option for drivers who want high performance without sacrificing sustainability.
In conclusion, the BMW XM is an exceptional addition to the BMW lineup. It offers drivers maximum performance with electrified drive technology, combined with a stunning design and captivating interior. The partnership with Naomi Campbell underlines the vehicle’s focus on individuality, self-confidence, and a unique lifestyle. With the launch of the BMW XM, BMW is leading the way in automotive innovation and design.
