Gloryscent: The Inclusive and Clean Skincare Brand for Women of Color
Rafaela Gonzalez knows how it feels to grow up feeling self-conscious about her textured hair and darker skin in a society that glorifies European standards of beauty. To serve underrepresented women of color in the beauty industry, Gonzalez launched Gloryscent, her own line of pro-melanin skincare products that prioritize safe and clean ingredients.
Gloryscent is not just about catering to women of color; it’s about providing them with products that they can trust. During the process of creating her skincare line, Gonzalez learned that most products marketed to women of color contained toxic ingredients, and that negative chemical exposure disproportionately impacts these consumers compared to white women.
As such, Gloryscent’s mission expanded to stand for “inclusivity in clean beauty,” providing women of color with access to health and wellness products that are not only safe but also effective. This inclusive brand offers a range of skincare products that contain natural ingredients sourced from Gonzalez’s Caribbean roots, like neem oil, arnica flower extract, willow bark, and organic ginseng.
The Behold Brightening Balm is one of Gonzalez’s standout products that reduce hyperpigmentation, wrinkles, while softening the skin. This newly developed balm contains neem oil, derived from trees that Gonzalez grew up seeing on her beautiful island, the Dominican Republic. Gonzalez also offers the Soothing Enzyme Cleansing Gel, Total Body Serum, Urbana Elixir, and Manketti Oil Serum containing the natural elements mentioned above.
Gonzalez’s products are not merely a collection of items sold separately; they’re designed to create a complete and effective skincare routine. This is why she opted to offer a full line of skincare products, so consumers have a range of healthier, nutrient-packed products that define the Gloryscent collection.
In an industry that often exploits women of color and sidelines their beauty needs, Gloryscent’s mission of effective care is to provide them with tailored alternatives to the harsh and often damaging active ingredients in mainstream products, while uplifting these women as they are. The brand’s goal is to bring awareness to alternative self-care options, build and encourage women to love themselves, and provide education and empowerment to make the best choices for their wellness.
Gloryscent is a brand worth investing in, not just because of its quality products, but also because of its commitment to inclusivity in clean beauty. In 2020, Gonzalez’s iconic brand was placed in JCPenney stores and was featured on the Thirteen Lune ecommerce platform, which helps boost the visibility of POC-owned brands. This year, Gonzalez is hosting a speaking series regarding inclusivity in clean beauty with a focus on raising awareness about the toxic ingredients in self-care products marketed to Latinx and other women of color.
In summary, Gloryscent is a brand that stands epitomizes inclusivity and clean beauty. Its range of diverse skincare products for women of color is a testament to Gonzalez’s commitment to healthier options. The brand’s focus on safe and clean ingredients ensures that women of color can enjoy quality skincare products without worry. Overall, Gloryscent is an exclusive and effective skincare line that every woman of color should try.
