NIVEA India Named India’s No.1 Trusted Skin Care Brand: A Closer Look
NIVEA India has once again secured its position as India’s No.1 Trusted Skin Care Brand, based on research conducted by TRA, a premier brand intelligence and data insights firm. The victory marks the third consecutive win for the brand, solidifying its commitment to quality, care, and trust. The Brand Trust Report 2023, which represents opinions from consumers and influencers across 16 Indian cities, ranked NIVEA India at the top position. This recognition demonstrates the company’s dedication to providing consumers with the highest quality products and building enduring relationships with them based on trust.
The recent triumph by TRA is a testament to the loyalty and trust consumers have placed in NIVEA India’s products over the years, giving it the impetus to become India’s Most Loved and Trusted Skin Care Brand. NIVEA India has been dedicated to providing Indian consumers with skin solutions tailored to their diverse needs for generations. Its portfolio of caring skincare products spans categories from body lotions, sun care and skin creams to personal care, including Deo Roll-ons, body washes, and men care products. With a wide selection of formats, textures, and innovative solutions tailored to individual requirements, NIVEA India’s ability to adapt to modern times while retaining its core values is a hallmark of its enduring success.
The brand’s consistency in delivering high-quality, modern, and effective skincare solutions that meet the changing needs of Indian consumers has earned it the recognition of being India’s most trusted skin care brand for the third time in a row. NIVEA India’s Managing Director, Mr. Neil George, expressing his gratitude towards the recognition, emphasized that trust is the cornerstone of a successful brand. The company’s recognition also serves as an affirmation of its commitment to building long-lasting relationships with customers and establishing a loyal fan base.
TRA Research’s CEO, Mr. N. Chandramouli, congratulating NIVEA India on its achievement, praised the brand for prioritizing the needs and preferences of its customers in every aspect of its operations, establishing itself as a trustworthy and reliable brand with a loyal and satisfied customer base that values the brand’s commitment to quality and care.
Beiersdorf AG, the parent company of NIVEA and a reputable leader in the skincare industry, has been standing for innovative, high-quality skincare products as well as pioneering skin research for 140 years. Over the years, Beiersdorf AG has established major international brands such as NIVEA, Eucerin, La Prairie, and Hansaplast, which are cherished by millions of people worldwide every day. Additional renowned brands such as Aquaphor, Coppertone, Chantecaille, Labello, 8×4, atrix, Hidrofugal, Maestro, and Florena round off its extensive portfolio in the Consumer Business Segment. With over 20,000 employees worldwide and a multi-year investment program focusing on competitive and sustainable growth, the company continues to pursue its C.A.R.E.+ business strategy, consistent with its ambitious sustainability agenda aimed at providing clear added value for consumers, society, and the environment.
In summary, the recognition of NIVEA India’s brand image and reputation by TRA reiterates the brand’s commitment to its core values of trust, care, and quality, and its dedication to meeting the ever-changing needs of Indian consumers. With this recognition, NIVEA India continues to consolidate its position as a leading brand that is synonymous with reliability and excellence, achieving its mission of becoming India’s most loved and trusted skincare brand.
