Natural Skin Care Products Market: Trends and Opportunities
The global natural skin care products market is witnessing rapid growth and is expected to continue to expand at a CAGR of 9.4% from 2022 to 2027. The natural skincare industry comprises facial care products including cleansers and moisturizers which are primarily used as cosmetic products on human skin. The market is dominated by major players such as Procter & Gamble, The Estée Lauder Companies, Inc., Unilever, The Body Shop, L’Oréal, Burt’s Bees, and Aubrey Organics.
The natural skincare products market is gaining popularity due to its several health and therapeutic benefits such as the use of natural and organic ingredients that are free from synthetic fragrances, dyes, sulfates, and petrochemical ingredients such as phthalates, parabens, petrolatum, and others.
The rising awareness about the benefits of natural skincare products is expected to propel the growth of the market. Natural skincare products contain Vitamin C, Vitamin D, Vitamin E, Resveratrol, alpha-hydroxyl acid, and other natural compounds derived from plant sources, which help the body to function optimally and make them easy to use. Moreover, these products are easier on the skin as they do not contain chemical compounds and synthetic ingredients such as artificial fragrances, dyes, parabens, sulfates, phthalates, and other petrochemical substances present in regular skincare products which are harsh on the skin.
Additionally, the market is expected to be driven by the increased preference of the public for natural products due to the rise in concern for animals harmed during the manufacturing process of regular skincare products. According to a survey by Nielsen in 2021, more than 73% of respondents intend to purchase only products with minimal environmental impact, and 43% of respondents are willing to purchase only all-organic or natural products.
The growing use of e-commerce to distribute products and maintain exclusivity is a key trend gaining popularity in the natural skincare products market. Major cosmetic brands are making the switch from chemical and synthetic skincare products to naturally sourced products. These major brands generally sell their products in offline and retail stores but are increasingly looking to expand online. In the wake of the pandemic, the social distancing norms that arose with it forced offline stores to be shut down, and organizations had to shift towards e-commerce to sell their products. With certain brands selling their products online exclusively, more major companies are beginning to adopt e-commerce as a distribution channel due to its easy accessibility, wider reach, and personalized options.
Conclusion
The natural skincare products market is expected to grow significantly due to the increasing awareness about the benefits of natural products, the rising preference for natural skincare products, and the growing use of e-commerce to maintain exclusivity. As the market grows, major players will continue to invest in developing new products that cater to customer needs, increase their market share, and maintain their competitive edge.
