Gloryscent: A Skincare Line Catering to Women of Color
Rafaela Gonzalez, a woman of color, knows firsthand the challenges that women of color face in the beauty industry. Growing up, she struggled with self-consciousness over her textured hair and darker skin, feeling excluded from European standards of beauty. These experiences drove her to create a skincare line, Gloryscent, that aims to center and uplift women of color. The brand’s mission expanded beyond just catering to women of color, as Gonzalez also focuses on providing clean and safe beauty products. In this article, we will delve into the story of Gloryscent and explore the magic behind the brand.
Gloryscent: Serving Underrepresented Women of Color
Gonzalez wanted to create a brand inspired by women of color, rather than merely considering them an afterthought. She aspired to provide clean beauty products and facilitation to this underrepresented population.
The brand was initially conceived due to Gonzalez’s personal journeys of acceptance and self-love. The name Gloryscent suggests a scent of glory, and that is what she hopes her products bring to her customers.
Inclusivity in Clean Beauty
Gloryscent is more than just another brand catering to women of color. Gonzalez discovered that many products aimed at women of color contained harmful ingredients. She realized that women of color were disproportionately affected by these chemicals compared to white women, often experiencing adverse side effects, such as skin irritation and breakouts.
Gonzalez’s mission evolved, and now Gloryscent focuses not only on serving women of color but also on providing clean, safe, and effective beauty routines. She hopes to bring awareness to healthier options of self-care, empower women to love themselves, and make the best choices for their wellness.
Incorporating Caribbean Roots into Gloryscent
Gonzalez hails from the Dominican Republic and finds inspiration for many of her products from her Caribbean heritage. Through Beauty, she honors her beautiful island and uses ingredients derived from her ancestral home.
Behold Brightening Balm, for example- made with neem oil derived from trees that Gonzalez grew up admiring on the island, is designed to revive dull and tired skin. Other natural ingredients, such as arnica flower extract, willow bark, and organic ginseng, are infused into several skin-care products that Gloryscent offers consumers. These natural additives help soothe sun-damaged skin, promote exfoliation, and soften fine lines, providing a rejuvenating experience often developed to uplift the beauty aspects of women of color.
A Skincare Routine
While Gonzalez wishes to offer alternatives to harmful skincare products, she also realized that skincare should be a complete routine to achieve optimal results holistically. That is why she created a skincare line that offers a routine, rather than only offering one or two individual products.
Customers may choose from a wide range of products, including the newly-developed Behold Brightening Balm, designed to revitalize dull and tired skin, or soothing enzyme cleansing gel, designed for cleansing.
Gloryscent’s Speaking Series on Inclusivity in Clean Beauty
Gonzalez aims to break barriers in the beauty industry and raise awareness of the toxic components found in many self-care products marketed to Latinx and other women of color.
Thus, Gloryscent’s speaking series, “Let’s Talk Inclusion in Clean Beauty,” seeks to bring founders and organizations together to highlight the importance of creating a clean and safe beauty industry. The goal of the series is to educate consumers about harmful ingredients in self-care products, promoting knowledge as power to make informed decisions in self-care.
Final Thoughts
Gloryscent is a brand born out of a desire to provide women of color with self-care routines that cater to their needs. Gonzalez’s experiences and aspirations underpin Gloryscent’s mission of inclusive, safe, and effective beauty products. By bringing awareness to healthier options in self-care, the brand uplifts women of color, provides empowerment and education, and encourages them to embrace their unique features.
In summary, Gloryscent is more than just a skincare brand; it is a movement that challenges the beauty industry’s status quo and uplifts and empowers underrepresented women of color in safe and clean beauty routines.
