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KOURTNEY Kardashian has announced the launch of her own skincare line just two months after her sister Kim created her own brand SKKN.
Kim has faced backlash over the collection since it launched in June.
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Now her sister Kourtney, 43, has announced the arrival of her own skincare line, to rival that of Kim, 41.
The reality star took to her Instagram Stories on Friday to post a promo video for the new launch.
The video featured clips of the skincare factory where the products are created, with words that crossed the screen reading: “Down-to-earth skincare launching 08.29.22.”
The teaser then prompted fans to sign up for pre-sale and to receive texts for when the line drops.
Kourtney’s newest venture comes as a bit of a shock, as her sister Kim just went live with her own new luxury skincare collection, SKKN by Kim, two months prior.
MAJOR FLOP?
But the beauty mogul hasn’t received all positive feedback on the line, and many fans have accused the venture of being a “total flop.”
This accusation came after some spotted a tell-tale sign on her website.
According to the description online, SKKN “was born out of Kim’s dream to bridge the gap between the world’s most renowned dermatological experts and people at home seeking high-quality skincare.”
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Skin-care lovers can buy the products they love one time or subscribe and gets discounts on products.
The products include but are not limited to face cream, toner, eye cream, cleanser, exfoliator, and more.
SKKN is the rebranded line of KKW Beauty, which was formerly Kim Kardashian West Beauty.
Seeing as how Kim is no longer married to Kanye West, she wanted to rebrand the whole line and give it a new name.
While fans were excited about the new launch, they realized they couldn’t buy any products due to the outrageous prices they sold for.
The “Complete Collection” of all nine products now sells for $575, down from the initial announced retail value of $673.
ONG BIG FLOP
Due to the high prices, fans noticed a few details that show the line isn’t doing so well.
One Reddit user pointed out that even though there was such high demand and excitement around it, none of the items sold-out after four hours.
“I wonder if she thought it was gonna sell out immediately,” they wrote, adding a laughing emoji.
“Not with those prices,” chimed in one fan, while another added, “Kim have you seen gas prices lately?”
“It’s just not affordable,” wrote one user.
FAN OPINIONS
After realizing it didn’t sell out, fans bashed the line and gave reasons as to why.
“The entire set doesn’t make sense or appeal to me. The refills, pricing, and ingredients are off-putting in my opinion,” said one fan.
“The refills really got me… Claiming sustainability but the refills look like they could be a standalone product and on top of the main packaging there are also covers for each product so the third layer of packaging. A swing and a miss,” said another.
Another sign that the line flopped was that within less than a day, some of the products were already discounted.
Fans have also shared theories that the Kardashian-Jenner family is embroiled in a secret family feud after noticing several clues from Kourtney’s recent posts.
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