Discover the New Expansion from Nudestix: Introducing Nudebody
The beauty industry is continuously evolving, offering new and innovative ways to help people feel confident in their skin. Nudestix is a brand that has been at the forefront of this movement and is now expanding its offerings with the introduction of Nudebody. This is the third minimalist beauty category for Nudestix, following in the footsteps of the highly popular Nudies and Nudeskin collections.
Nudestix was founded in 2014 by chemical engineer and beauty veteran Jenny Frankel, together with her daughters Taylor and Ally. The brand was created to challenge the “makeup to the max” trend dominating the beauty industry at the time. Nudestix’s ethos is based on minimalism, providing a simple and multi-tasking skincare and makeup regimen to achieve a “no-makeup makeup” look. The brand’s famous Nudies are multi-functional makeup sticks that can be used on the cheeks, lips, and eyes. They account for 40-50% of the brand’s total business and are sold worldwide, with one Nudie stick sold every minute by the end of 2022.
Nudestix’s newest collection, Nudebody, is a vegan-driven and “pure” luxury body care line. The collection is designed to optimize skin renewal through versatile treatment formulations that aim to balance and energize the skin. The Nudebody Promise is about loving every bare part of your body through self-care for a calm mind and energized body. Built on the Nudeskin foundation of Skin Renewal Optimization, Nudebody optimizes daily skin health while speeding up skin renewal by exfoliating dead skin at the epidermal layer.
The Nudebody collection is a three-part series created in collaboration with Sofia Richie, Nudestix’s Nude Beauty Director and investor. Richie is a health advocate and a lover of all things beauty, making her the ideal partner for the creation of such a collection. Nudebody features three versatile products: the Drop into Glow, Dewy Blur, and the Body Bling Moisturizing Body Stick.
The Drop into Glow is a hydrating serum that is lightweight and easily absorbed into the skin. It is formulated with hyaluronic acid, niacinamide, and extracts of lemon and lime to help with skin brightening and improving texture.
The Dewy Blur is a moisturizer that aims to provide a subtle blur effect on the skin while hydrating and protecting it from environmental stressors. The formula is enriched with squalane, vitamin E, and aloe vera to soothe and nourish the skin.
The Body Bling Moisturizing Body Stick is a luxurious balm that can be used on the body, lips, and other dry areas. It is formulated with shea butter, coconut oil, and cocoa butter to provide intensive hydration while leaving a subtle shimmer on the skin.
Nudestix’s newest collection aligns with the brand’s ethos of simplifying beauty routines while providing high-quality and versatile products. The minimalist approach extends to the Nudebody packaging, which is made of sustainable materials such as tin, biodegradable outer packaging, and recyclable tubes.
Nudestix’s message of inclusivity and authenticity is also evident in its approach to social media. Taylor Frankel, official spokesperson for the brand, believes that brands should speak to today’s modern customer in an authentic and relatable way. Taylor herself is vocal about the brand’s message, sharing her personal experiences and promoting Love Is Louder, a movement supporting mental health awareness, and Beauty Be Change, highlighting underrepresented artists and content creators in the beauty industry.
Nudestix’s expansion with the introduction of Nudebody is a testament to the brand’s commitment to providing simple and effective skincare solutions. The collection’s versatility and minimalist approach are sure to appeal to consumers who prioritize clean beauty, sustainability, and authentic messaging. Nudestix’s continued innovation and commitment to simplicity make it a brand to watch in the ever-evolving beauty industry.
