Metaverse Fashion Week’s second iteration was a success, with the Decentraland Foundation partnering with other metaverses like Spatial and Over the Reality, providing a diverse experience for participating brands. Brands like Coach, Fendi, and Dior, used the Threediem 3D engine that helped digitize physical assets and create commercial opportunities, resulting in a coherent strategy utilizing real stories and brand values. Many brands showcased their cross-platform capabilities, with adidas and Tommy Hilfiger offering community and commerce-focused games. Spatial’s collaborative platform provided an immersive showroom for Hugo Boss, with a gamified element that allowed users to purchase physical items. Augmented Reality also merged with the physical world, with Over The Reality’s site-specific AR runway show in Milan’s Piazza del Duomo, showcasing digital fashion in reality. The metaverse is becoming increasingly tied to the real world, with Monnier Paris teaming up with digital fashion brand Republiq to create a bridge between digital designers and the physical world by transforming their submission into a real bag via 3D printing technology. The metaverse has indeed brought a new audience and has become an additional sales channel for brands who are investing in Web3 for the long term.
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“Revolutionizing Retail: The Unexpected Function of AI in Boosting Gross sales & Shattering Business Norms”
