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Reading: Plus Measurement Model: MAFS Daniel Holmes sparks outrage after criticising activewear manufacturers for the usage of plus measurement mannequins
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Glamour Fashion > Blog > Fashion News > Plus Size Fashion > Plus Measurement Model: MAFS Daniel Holmes sparks outrage after criticising activewear manufacturers for the usage of plus measurement mannequins
Plus Size Fashion

Plus Measurement Model: MAFS Daniel Holmes sparks outrage after criticising activewear manufacturers for the usage of plus measurement mannequins

Mr.Montez
Last updated: 2022/12/06 at 2:41 AM
By Mr.Montez 4 months ago
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7 Min Read
Married At First Sight groom Daniel Holmes, 32, (pictured) has gone to war with his own fans this week after he admonished activewear brands for using obese mannequins to sell clothing
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Married At First Sight groom Daniel Holmes has gone to war with his own fans this week after he admonished activewear brands for using obese mannequins to sell clothing. 

The saga began on Monday night when the personal trainer, 32, uploaded a photo to Instagram Stories of a plus size mannequin inside a Nike store. 

Daniel, a recovering anabolic steroid addict, wrote alongside the post: ‘Those that say this is empowering are completely delusional. It’s promoting early death. There’s no power in that.’ 

Married At First Sight groom Daniel Holmes, 32, (pictured) has gone to war with his own fans this week after he admonished activewear brands for using obese mannequins to sell clothing

Married At First Sight groom Daniel Holmes, 32, (pictured) has gone to war with his own fans this week after he admonished activewear brands for using obese mannequins to sell clothing  

Hours later, Daniel returned to Instagram with a video defending his beliefs after being bombarded with angry direct messages from fans. 

In a selfie-style video Daniel bluntly rejected claims he was ‘body shaming’ women with his initial post, and insisted that the real villains are activewear companies who ‘promote obesity’. 

‘I’ve done a bit of a scan through of all the crazy DMs and got an overview of what people are saying, and the number one thing people are saying is, ‘Well what are overweight people meant to wear in the gym if they can’t promote overweight activewear?’ Daniel said. 

‘Hey… clothes?’ he continued sarcastically. 

‘You know what I mean? Like, it’s just the gym. Just a bunch of metal objects sitting around and stuff and you just pick them up and stuff like that. Like, you don’t necessarily need to wear specific branded clothing to do that,’ he continued. 

Daniel, who abused steroids for almost a decade before kicking the habit last year, insisted that the ‘real issue is ‘when brands start to cater to this unhealthy body type’, 

On Monday Daniel uploaded this photo of a plus size mannequin inside a Nike store. He wrote: 'Those that say this is empowering are completely delusional. It's promoting early death. There's no power in that'

On Monday Daniel uploaded this photo of a plus size mannequin inside a Nike store. He wrote: ‘Those that say this is empowering are completely delusional. It’s promoting early death. There’s no power in that’ 

‘My concern is, where does that lead?  Where does promoting unhealthy body types lead?’ 

He continued: ‘Look, I’ll start with compassion. I understand it is quite difficult to lose weight. The steps in order to do it are relatively simple but to execute it is pretty difficult… I worked in the fitness industry for close to 10 years and it isn’t a new subject to me.’

Daniel went on to argue that the people who were offended by his comments are simply uneducated as to the dangers of being obese.

In a selfie-style video Daniel bluntly rejected claims he was 'body shaming' women with his initial post, and insisted that the real villains are activewear companies who 'promote obesity'

In a selfie-style video Daniel bluntly rejected claims he was ‘body shaming’ women with his initial post, and insisted that the real villains are activewear companies who ‘promote obesity’

He then gave his fans a quick lesson on what he claims is the difference between different types of body fat, before claiming various health risks associated with being overweight including diabetes and joint problems. 

‘When we have brands that essentially promote this idea  to make money, yes, I have an issue with that,’ he concluded. 

Daniel’s explanation did little to quell the backlash however, as his post was quickly flooded with comments from frustrated fans. 

Daniel went on to argue that the people who were offended by his comments are simply uneducated as to the dangers of being obese

Daniel went on to argue that the people who were offended by his comments are simply uneducated as to the dangers of being obese

Some users pointed out that overweight people have every right to wear branded activewear, and that clothing companies should cater to whoever they please. 

‘Mate, no one is arguing that being obese is unhealthy. The point is that all people deserve to wear clothes that make them feel good!’ one commenter wrote. 

‘So bigger people are only allowed to wear non branded clothes? Wow, really? So overweight people can’t wear active wear on their fitness journey? They have to wear ‘clothes’ – what the AF are you on? You need to be cancelled,’ someone else added.  

When we have brands that essentially promote this idea to make money, yes, I have an issue with that,' he concluded

When we have brands that essentially promote this idea to make money, yes, I have an issue with that,’ he concluded

Another user agreed: ‘So they are showing that if you are committed to losing weight and need some gym clothes to do so then you can wear theirs… so you are saying people should be ashamed and cover up in the gym until they are slim even though they are actively changing their lifestyle?’ 

‘Everyone is allowed to feel good and have support no matter their size,’ someone else wrote. 

Others claimed that Daniel had no place criticising the ‘promotion of obesity’ given his history of abusing steroids. 

Critics claimed that Daniel had no place criticising the 'promotion of obesity' given his history of abusing steroids. Daniel is pictured while using anabolic steroids

Critics claimed that Daniel had no place criticising the ‘promotion of obesity’ given his history of abusing steroids. Daniel is pictured while using anabolic steroids 

‘Roids are promoting an unhealthy body type (an unrealistic one) so who are you to comment????? Lmao,’ one user claimed. 

‘It’s a bit rich preaching about healthy lifestyles etc when you have abused steroids don’t you think?’ another agreed. 

Elsewhere, others argued that Daniel shouldn’t work as a personal trainer due to his beliefs, with one writing: ‘You’re a PT fella. Isn’t it you’re whole profession to help people who probably need to wear those clothes to a session with you to be healthier and more active person?’

‘Definitely wouldn’t be signing up for you to be my PT mate. Get a f**king grip of yourself! As a personal trainer I’d hope you would want to inspire your clients to live a healthy lifestyle and break down the barriers of what a perfect body figure looks like,’ another wrote. 

Elsewhere, others argued that Daniel shouldn't work as a personal trainer due to his beliefs, with one writing: 'You're a PT fella. Isn't it you're whole profession to help people who probably need to wear those clothes to a session with you to be healthier and more active person?'

Elsewhere, others argued that Daniel shouldn’t work as a personal trainer due to his beliefs, with one writing: ‘You’re a PT fella. Isn’t it you’re whole profession to help people who probably need to wear those clothes to a session with you to be healthier and more active person?’ 

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