Model: Haute couture isn’t only for people

>> WHO SAYS HIGH FASHION IS JUST FOR HUMANS? POSITIVITY IS A PET APPAREL BRAND THAT MAKES DOG SAFETY STYLISH. >> YOUR DOG REALLY IS A REFLECTION OF YOUR PERSONAL STYLE. >> THE HARNESSES ARE MADE FROM SOFT FABRIC ADORNED WITH CUSTOM PRINTS HAND MADE IN THEIR CHUMS FORD WAREHOUSE. >> A LOT OF OUR PRINTS ARE ACTUALLY HAND SKETCHED. >> THE LINE INCLUDES COORDINATE ING COLORS AND LEASHES AND IS A TRUE PASSION PROJECT FOR THE OWNERS. >> I WAS WALKING MELAND AND JAMES WAS SITTING AT AN OUTDOOR DOG. AND MY DOG WAS INTERESTED IN MEETING HIS DOG. AND NOW WE HAVE TWO KIDS, TWO JOBS, A BUSINESS AND PARTRIDGE AND A PEAR TREE. >> WHEN THEY MET SHE WAS WEARING A PROTOTYPE THAT SHE DESIGNED. >> NEITHER ONE OF US COULD FIND GOOD STUFF. IT HAD BEEN HEAVILY COMMDITIZED. AND SO THEY COMBINED THEIR LOVE FOR DOGS AND FLARE FOR FASHION TO BRING THEIR SOLUTION TO MARKET. >> AL OF OUR GEAR IS FUNCTIONAL. WE MAKE STUFF THAT WE USE WITH OUR DOGS ABOUT WE HAVE COMFORT AND USE IN MIND. >> THIS IS WET SUIT MATERIAL. SO IT DOES EXTREMELY WELL IN THE WATER. ALL OF THE HARDWARE IS SALT WATER RATED. POSITIVITY PRODUCTS IS SOLD AT THE FLAGSHIP STORE IN NANTUCKET. AND THAT ISLAND STYLE IS DISTINCT IN THE DESIGNS. >> WE HAVE NEW PRINTS COMING OUT FOR SUMMER. NAUTICAL. AND OTHERS INCLUDE ANCHORS, STARS AND STRIPES AND LOBSTERS. >> WE’VE GOT CLOSE TO 100 DIFFERENT PRINT THAT IS WE’VE CREATED NOW. >> AND IF YOUR DOG IS REALLY LOOKING TO SIT IN THE LAP OF LUXURY, THERE’S EVEN A 22 CARAT GOLD LINE. >> WE OFTEN FIND PEOPLE BUY IT AS A GIFT. >> FRANKLY BUYING FOR THE DOG CAN BE A LITTLE BIT LESS RISKY THAN BUYING FOR THE PERSON >> THE HARNESSES ARE SEAM LESS AND REVERSIBLE AND MADE FROM ALL VEGAN MATERIALS >> THE BUCKLE CAN BE TURNED HERE.->> A HAPPY MARRIAGE OF FUN AND FASHION. >> DOGS IS COMMON GROUND FOR A LOT OF DIFFERENT PEOPLE. YOU MAY NOT CONNECT WITH THEM ON POLITICS BUT YOUR LOVE OF DOG IS SOMETHING AND WE THINK ESPECIALLY IN THIS DAY AND AGE THAT’S SOMETHING REALLY POSITIVE. >> AND PAWSITIVITY EXPANDED TO MARTHA’S VINEYARD. THEY OPEN ADD NEW STORE IN EDGARTOWN AND THEY’RE WORKING WITH G.P.S. TECHNOLOGY ALLOWING OWNERS TO TRACK THEIR DOGS IN REAL-TIME. THANK FOR JOINING US.

High fashion isn’t just for humans

Pawsitivity sells harnesses, collars, & leashes handmade in Chelmsford to add flair to your furry friend’s style

Updated: 8:30 PM EDT Aug 30, 2022

Pawsitivity is a pet apparel brand that makes dog safety stylish. The harnesses, coordinating collars and leashes are adorned with custom prints handmade in the company’s Chelmsford warehouse. The line is a true passion project for owners and wife-and-husband team Rebecca McCrensky and James Broad. The products are sold at the company’s flagship store in Nantucket.

NEEDHAM, Mass. —

Pawsitivity is a pet apparel brand that makes dog safety stylish. The harnesses, coordinating collars and leashes are adorned with custom prints handmade in the company’s Chelmsford warehouse.

The line is a true passion project for owners and wife-and-husband team Rebecca McCrensky and James Broad. The products are sold at the company’s flagship store in Nantucket.