KIM JONES MEETS BTS IN A FRESH NEW LOOK FOR LOVE YOURSELF: SPEAK YOURSELF TOUR.
Dior is delighted to announce that Kim Jones, Artistic Director of Menswear, has designed ensembles for BTS to wear onstage during their upcoming world tour. This is the first time that Dior has created men’s stage wear for a pop band. A global music sensation, the seven-member South Korean boy band has sold over 10 million albums since debut, became the first-ever Korean act nominated for a Grammy, landed the top spot on the billboard 200 and social 50 charts multiple times, and was named one of time’s 100 most influential in 2019.
Having met Kim Jones earlier this year, the members of BTS discovered a shared appreciation of the designer’s fresh, refined yet playful aesthetic for Dior menswear, not to mention an affinity for his signature hybrid of couture savoir-faireand cutting-edge technology echoing their own universe.
“I love BTS because they are really great guys and also super into fashion. Everyone I know is kind of crazy about them!”, shared Kim Jones, the Artistic Director of Dior Menswear.
This creative alchemy led to the creation of a series of seven stage costumes for the band based on the modern and utilitarian sportswear silhouettes of his men’s pre-fall 2019 collection and its futuristic spirit.
BTS will unveil the looks at the kick off of their worldwide stadium tour, Love Yourself: Speak Yourself, in Los Angeles on May 4th, followed by performances in cities including London, Paris and São Paolo.
BTS, an acronym of Bangtan Sonyeondan or “Beyond The Scene”, is a South Korean boy band that is capturing the hearts of millions of fans globally. The members of BTS are RM, Jin, SUGA, J-Hope, Jimin, V and Jung Kook. Gaining recognition from their authentic, self-produced music and top-notch performances to the way they interact with their fans, the band is well on their way to becoming a global icon since they debuted in June 2013. While imparting a positive influence through activities such as the love myself campaign and the un ‘speak yourself’ speech, BTS has mobilized millions of fans across the world (named army), topped prominent music charts, sold out worldwide tours including stadiums and have been recognised with numerous prestigious awards like the Billboard Music Awards and American Music Awards.