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The vision of AoS has always been to publish content and deliver garments at the same time.
Problem is, early on, as the commerce ramped up, our small team had very little time left to dedicate to story telling.
Well, with time (and unbelievable effort by every member of the team), comes business efficiency. We’ve been able to integrate our fitting software with our manufacturer (saving us 50% time processing orders), which means we can get back to our bread & butter.
The silver lining of the process struggle, as I call it, is that with every order we delivered, we were creating a new story.
See, I’m interested in clothes, sure, but I’m even more interested in people. Especially men; how they buy things, how they represent themselves in public, and why?
Anyway, this is a long intro to say something simple; I’m very excited to start sharing stories about our clients, and how we help them achieve their goals.
Over the past three years we’ve dressed some fascinating men (and a few women), from all industries, all over the world.
Take Jason D’Amelio from New York, for example.
He’s a serial entrepreneur and businessman in NYC. He wants to look sharp and professional, but not stuffy or conservative. It’s important that people know that he is sharp, organized, competent, etc. but also cool, creative, approachable and innovative.
So we started to talk about his current wardrobe – what works, what doesn’t – and put a plan together to bring it to the next level.
Here are some of the garments we added to his arsenal.
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