A Q&A with Marni Kids
Marni is the Italian fashion house founded by designer Consuelo Castiglioni in 1994, famous for its bold, quirky designs and avant-garde aesthetic. Currently under the creative direction of Francesco Risso, the label is in constant dialogue with the world of art–you can expect unique prints and experimental silhouettes.
Marni offers a playful and stylish kids collection, ranging from ready-to-wear to accessories. You’ll find anything from printed sweatshirts and tees to cute little dresses and comfortable sneakers. All pieces are designed with comfort in mind, to ensure your little humans can move and play freely.
We’ve reached out to Brave Kid, the manufacturer of the Marni Kids line, a leader in the product research and development with 30-year experience in the sector, to ask a few questions.
How does the Marni Kids collection capture the essence of the label?
Marni for kids embodies the visionary spirit of the label. The collections tell unique stories, drawing inspiration from reality, then entering a fantasy world, with irony and sophistication.
How important is comfort when designing clothes for kids vs. for adults?
Comfort is essential when designing for kids, and we carefully choose silhouettes and fabrics that ensure comfort and functionality, without sacrificing style.
And how do you manage to marry comfort with style?
We translate the visionary approach of the Marni adult collections into our kids’ collections, staying true to the DNA of the label. At the same time, we make sure to never overlook the importance of comfort.
Are there any fit or sizing considerations that shoppers should keep in mind with Marni for kids?
We offer a New-born line (0-24 months), a Baby line (0-36 months), and a Junior line (4-14 years old), which includes ready-to-wear and accessories. The Junior line designs aren’t simply miniature versions of the adult collection—they’re original and exclusive.
Which materials do you primarily use for your collections, and why?
We primarily use jersey and fleece. To stay true to Marni’s DNA we also use knit, poplin, and viscose, all selected with softness and comfort in mind.
How would you describe Marni for kids in three words?
Playful, colorful, and creative.
How do you want kids to feel when wearing Marni pieces?
Every Marni Kids collection features exclusive, brightly colored prints, which make up an important narrative element–the prints are the leitmotif that links together all pieces in a collection. Bright colors are cheerful, and we want cheerfulness and light-heartedness to accompany your little ones through daily life.
Can you build two outfits for us–one for girls and one for boys?
Here are the outfits we’ve chosen:
Above: he is in a green and gray striped-sleeve hoodie, a gray logo t-shirt, and high-top sneakers.
Below: she is in a printed sweatshirt, skirt, and high-top sneakers.
Shop Marni for Kids on italist and save up to 40%*. The Spring-Summer ‘22 collection is currently up to 60%* savings.