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Social media has become the world stage for beauty brands, as viral videos, influencer hot takes, and user rave reviews can catapult a product to popularity overnight. Of course, “hot on TikTok” isn’t necessarily a predictor of efficacy or payoff. So, Harper’s Bazaar has cut through the noise to determine which buzzy beauty darlings are truly poised to become icons. After evaluating innovation, performance, and (of course) covetability, we deem these 50 products future classics.
SKINCARE ICONS
Best-selling formulas that are worth the hype.
CeraVe Hydrating Facial Cleanser
CeraVe Hydrating Facial Cleanser routinely ranks among Amazon’s top-selling skincare products.
EADEM Milk Marvel Dark Spot Serum
This serum is a rising star when it comes to evening out skin tone. Formulated for skin of color but made for all skin types, it gently fights stubborn hyperpigmentation while preventing new dark spots from popping up.
Supergoop! Glowscreen Sunscreen SPF 40 PA+++
The iridescent Supergoop! Glowscreen SPF 40—which launched in a new shade this year—made SPF sexy.
Often seen on Dieux cofounder Charlotte Palermino herself, these eye masks are ubiquitous on skincare TikTok. Made from medical-grade silicone, they are worn atop your regular eye cream or moisturizer for intensive treatment without creating excess waste.
Augustinus Bader The Rich Cream
Augustinus Bader The Rich Cream inspires such loyalty, brand sales tripled at the pandemic’s peak in 2020.
LANEIGE Lip Sleeping Mask
Celebs like Sydney Sweeney and Justine Skye have dubbed this buttery mask their secret to plump lips. It contains shea butter and coconut oil to nourish, and comes in five juicy flavors like vanilla and mango.
Tower 28 SOS Daily Rescue Facial Spray
This multitasking facial mist soothes skin, calms breakouts, and helps hydrate. Hailey Bieber is a fan, and a single TikTok helped boost sales by 600 percent when user @daveganbeast deemed it “the product I recommend to everyone for acne.”
Dr. Barbara Sturm Hyaluronic Serum
A few drops go a long way to more hydrated, supple skin with this best-selling serum from celebrity- and BAZAAR editor-loved brand Dr. Barbara Sturm.
Hero Cosmetics Mighty Patch Original
These pimple patches are the closest thing to a miracle when it comes to shrinking whiteheads. In six to eight hours, the hydrocolloid visibly draws out all the pore-clogging sebum, dirt, and bacteria leaving you with a much smaller blemish.
GUERLAIN Abeille Royale Anti-Aging Double R Advanced Serum
The beloved Guerlain Abeille Royale Double R Renew & Repair Advanced Serum now has 96 percent naturally derived ingredients.
MAKEUP & NAIL ICONS
Makeup is definitively back, and these products will forever have a place in our bags.
Lancôme Lash Idôle Mascara
Lancôme is heralded for its mascaras, but Lash Idôle, the brand’s current best seller, may be its hardest-working one yet. The curved brush lifts and separates lashes for a lengthened, clump-free finish, while the gel formula adds volume without smudging or flaking.
Laura Mercier Caviar Stick Eye Shadow
After Kylie Jenner and Selena Gomez professed their love for Laura Mercier Caviar Stick Eye Color on social media, sales skyrocketed, making the creamy sticks among the most popular prestige eye shadows in the United States.
e.l.f. Cosmetics 16HR Camo Concealer
You don’t need to break the bank to cover under-eye bags. This $7 concealer receives high praise on TikTok and from makeup artists, and for good reason: It’s full coverage, won’t settle into fine lines or creases, and lasts 16 hours.
Charlotte Tilbury Matte Revolution Pillow Talk Original
Now 65% Off
Highly prized at the moment is the rosy-nude Charlotte Tilbury Matte Revolution Lipstick in Pillow Talk: One sells every minute.
Smashbox X Becca Under Eye Brightening Corrector
A revival of (defunct) Becca’s beloved concealer, Smashbox x Becca Under Eye Brightening Corrector arrived last fall with additional shades.
Estée Lauder Sheer Long-Wear Foundation SPF 19
Estée Lauder Double Wear Sheer Long-Wear Makeup is a lighter take on the brand’s famed formula.
CHANEL LES BEIGES Healthy Glow Bronzing Cream
Chanel Les Beiges Healthy Glow Bronzing Cream provides a semimatte (rather than shimmery) sun-kissed look that’s garnered devotees among those with oily-to-combo skin.
Givenchy Prisme Libre Loose Powder
Silky, illuminating Givenchy Prisme Libre Setting & Finishing Loose Powder became a makeup artist fave when it launched in 2006, then it shot back into the limelight as TikTok reviews boosted 2022 sales 180 percent.
MILK MAKEUP Hydro Grip Hydrating Makeup Primer
Makeup enthusiasts already know why six units of this silicone-free primer are sold hourly. Not only is it—as the name suggests—hydrating and foundation gripping, but it’s also packed with good-for-skin ingredients like hyaluronic acid and niacinamide.
After Bella Hadid applied buttery Dior Addict Lip Glow Oil on TikTok, everyone wanted it.
HAIR ICONS
From repairing damage to decorating an updo, these must-haves deserve a spot on your vanity.
Batiste Original Dry Shampoo
A best-selling cult classic in Europe for decades, Batiste Dry Shampoo arrived in the United States in 2015, bringing consumers an effective dry shampoo they could stockpile without breaking the bank.
Olaplex No. 3 Hair Perfector
One bottle of Olaplex’s strand-strengthening, bond-repairing No.3 Hair Perfector is sold every three seconds.
Deborah Pagani Large DP Pin
Made of plated stainless steel so it won’t bend or break, this chic hair pin from celebrity colorist Deborah Pagani will instantly elevate an everyday updo. Available in gold, rose, silver, or black.
COLOR WOW Root Coverup Powder
In addition to instantly hiding regrowth, these easy-to-use powders, available in eight shades, help camouflage sparse spots or a thinning hairline. Also, unlike sprays or crayons, the water-resistant powder goes on dry for a tacky-free finish that lasts until your next shampoo.
Oribe Gold Lust Repair & Restore Shampoo
This shampoo is the gold standard (pun intended) for repairing damage. Biotin, plant collagen, caffeine, and niacinamide strengthen hair, while argan and maracuja oils boost shine. Plus, the sophisticated—not overpowering—scent elevates the shower experience.
FRAGRANCE ICONS
Scent may be subjective, but these options seem to be universally beloved.
While Swedish brand BYREDO has several standouts, Gypsy Water, a mix of bergamot, incense, and vanilla, was the first to catch fire Stateside, and it’s still the brand’s best seller.
Maison Francis Kurkdjian Baccarat Rouge 540 Eau de Parfum
Now 48% Off
Often called the Internet’s favorite fragrance, Maison Francis Kurkdjian Baccarat Rouge 540 eau de parfum, a sensual, woody floral, was released in 2014 as a limited-edition scent, but it saw such meteoric success that it became a permanent part of the brand’s lineup.
Le Labo Santal 33 Eau de Parfum
Leathery, sultry Le Labo Santal 33 launched in 2011, and it became so popular (and ubiquitous) that The New York Times once wrote a piece about it titled “That Perfume You Smell Everywhere Is Santal 33.”
The tart aroma of Diptyque’s top-selling berry-and-rose-blended candle adds elegance to any environment, making it a goof-proof hostess, holiday, or housewarming gift.
TOOL & DEVICE ICONS
Upgrade your routine with these high-tech, highly effective accessories.
NuFACE Trinity Starter Kit
NuFACE Trinity, the first at-home skin-tightening microcurrent tool to get FDA clearance, has racked up raves on TikTok, with more than 75.9 million #nuface views to date.
CurrentBody Skin LED Mask
Now 12% Off
This LED light mask is best known for a) making regular appearances in selfies and b) inducing a youthful glow in less than five minutes. Use it a few times a week to soften fine lines, soothe skin, and boost radiance.
Riki Loves Riki Riki Skinny Mirror
It’s rare for a mirror to have a cult following, but this one is beloved for its lightweight yet simplistic design and long battery life. The magnetic phone clip is key—use the Bluetooth function for perfectly lit selfies and magnifying mirror for brow touch-ups.
Dyson Dyson Airwrap Multi-Styler Complete
Despite its hefty price tag, the Dyson Airwrap styler repeatedly sells out, with users citing its unparalleled versatility—and the fact that it styles hair with minimal damage.
Revlon One-Step Volumizer Original Hair Dryer and Hot-Air Brush
Now 19% Off
Revlon’s One-Step Volumizer delivers salon-level results at home, earning the tool more than 244,000 five-star reviews on Amazon.
BODY ICONS
Luxurious formulas that make it easy to pamper your skin below the neck.
First Aid Beauty KP Bump Eraser Body Scrub with 10% AHA
The number-one-selling specialty body scrub in the United States, First Aid Beauty KP Bump Eraser Body Scrub uses 10 percent AHA plus pumice buffing beads to polish the skin and smooth rough keratosis pilaris patches.
Sol de Janerio Brazilian Bum Bum Cream
Packed with antioxidant-rich acai oil, skin-tightening guarana extract, and cupuaçu butter, Sol de Janeiro Brazilian Bum Bum Cream has been Sephora’s best-selling body cream for six years—and it has more than 50,000 five-star reviews worldwide.
BYREDO Suede Rinse-Free Hand Cleanser
If you’re in the market for a status hand sanitizer, BYREDO’s Rinse-Free Hand Cleanser—specifically in the Suede scent—is beloved by many Take the Edge Off alums like Marianna Hewitt and Nancy Twine, and may become your new favorite.
Costa Brazil Kaya Jungle Firming Oil
Costa Brazil Kaya Jungle Firming Oil sold out four times last year, earning accolades for the way it softens and tones the skin while leaving it subtly scented and glowing.
WELLNESS ICONS
The essentials that round out our self-care routines.
vVARDIS White Enamel Anti-Aging Set, Soft Mint
vVARDIS’s Anti-Aging Serum has a patented WX Formula that builds a protective layer around each tooth, both preventing decay and brightening. (Also in the set: toothpaste, mouthwash, and a toothbrush.)
Slip Pure Silk Sleep Mask
Take sweet dreams to new heights with this Instagram-favorite silk eye mask from Slip that effortlessly blocks light to ensure quality Z’s.
Canopy Humidifier w/ Aroma + Filter Subscription
This humidifier doubled its projected sales in its first three months at Sephora, turning the practical device into a skin care must-have. Adding to its appeal: aroma pucks created in collaboration with beauty brands like Rituals, Prose, and (launching in October) Laneige that lightly scent the air.
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