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We might still be navigating humidity and heatwaves outside, but the beauty industry is already heading full-throttle towards the frenzy of the festive season.
This year, no retailer is better prepared than Fortnum & Mason, which has just released its annual beauty advent calendar.
Yes, it might sound absurd, given that we’re still in boho dresses and sandals, but beauty calendars are set to be in particularly high demand this year. In 2021, everyone from SpaceNK to Net-a-Porter offered their own expertly curated box, sparking crashed websites and instant sell-outs across the board. Liberty experienced a snaking queue outside its famed doors from the early hours of its launch day, while Cult Beauty’s gargantuan offering sold out in entirety within two hours. Clearly, the savviest among us will know to pre-order sooner, rather than later, to avoid missing out this year.
As we expected, the Fortnum & Mason calendar – the retailer’s fifth annual offering – is an especially good choice. This year’s grand red and green chest contains a stellar collection of classic brands and exciting newcomers, spanning skincare, haircare, and a few brilliant body treats. Cult 51’s impressive day and night creams are sure to soothe and rehydrate partied-out skin, while Escentric Molecules’ signature fragrance is one everyone should try. For those cosy December nights in, Aromatherapy Associates delivers a much-needed bath oil, and Wildsmith Skin’s batch-blended face oil will rebalance a worn-out complexion. With the contents worth over £844 (that’s even more than previous years) we can see why the orders are already rolling in.
Fortnum & Mason Beauty Advent Calendar, £245, available now at fortnumandmason.co.uk
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