Marcowagon continues to bring trends from Turkey, a country with an emerging market economy and global sourcing hub. Turkish brands like MAVI, KOTON, Trendyol, LC Waikiki, OXXO, Grimelange, PENTI, Ipekyol, and more have been well-accepted in India now. It is commendable how Marcowagon is paving this roadmap in the Indian Fashion Retail & E-Commerce space.
Mr. Zenil Shah, Founder & CEO at Marcowagon comments, “On my visit to Turkey in 2017, we identified Turkey’s sourcing strength within the Fashion and Lifestyle Domain & quickly established a sourcing office & a dedicated team of Buyers-Merchandisers. For 4 years, we have hosted more than 20 Turkish Brands in India & Middle East, we also source for established private labels including Ajio, Nykaa, Trends, Noon, Namshi, Landmark, and more via a cross-dock integration. We bring in a selection of over 1 million SKUs for end consumers in India. Our trade volume exceeds more than $20 million per year and we are very well recognized by all supplier bodies and Turkish Exim Banks.”
Marcowagon’s Turkish operations are being headed by Mr. Cem Tunakan, EMEA Chief at Marcowagon Turkey Office, who has been a pillar in establishing this feat of achievement. “Turkey has always been at the forefront of European Fashion since almost all EU brands source from Turkey. I am amazed & proud to see how we have been able to achieve such success for Turkish Brands in India. I feel we are just getting started, in the last 3 months at Marcowagon’s Turkey Office, we have hosted close to 50 Indian buyers across all major Retail & E-commerce companies for sourcing projects.”
Several projects are being handled by this experienced team, including 1) Launching of Newer Labels / Brands, 2) Sourcing for private labels for Nykaa, Ajio, Trends, Noon, Namshi and more, 3) Cross Dock Integration with Turkish marketplaces offering 1 million+ SKUs, 4) Sourcing for Marcowagon’s Licensed Brands in various categories including Men, Women & Kids & Home 5) Scouting for Newer Categories such as Home / Cosmetics / Gourmet Foods, etc.
Marcowagon’s strength lies in ‘Economies of Scale’ with a huge volume of sourcing capabilities, approximately 100 Ton/month, & our strong relationships with Global giants such as Aramex, Schenker, DSV, Li& Fung, etc due to which we can add Cost Efficiency in the chain & with our network of Suppliers / Brand partners, we have become a ‘Go to’ partner for all large format Retailers / E-commerce in India & Middle East.
The company is working closely with the Commercial Attaché office led by Mr. Huseyin Aydin (Commercial Attaché, Turkish Consulate) in Mumbai, India and is getting his inputs and suggestions from time to time on newer categories and products.
“Turkish Fashion is already well recognized having a vast customer base not only in European countries but also in the North America and MENA region. Turkish Brands, known for their design and good quality & hence, have a good scope in India, through e-commerce & brick-and-mortar. In addition to the Fashion, we have other categories such as home , glassware, gourmet food, and dry fruits from Turkey that can also find a good customer base in India,” quotes Mr. Hüseyin Aydin – Commercial Attaché.
As Marcowagon, as we are further entering into home/lifestyle categories, cosmetics, and Gourmet foods like Hazel nuts, walnuts, olive oils, etc. We have built a House of brands hosting an import & Distribution channels for Global brands in India & Middle East & are on a Trajectory of expanding our Global presence.
~ Brand Connect Initiative ~