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To move from words to deeds, clear rules and suitable verification tools are needed. This is especially true for sustainability, which will be the real playing field, in the medium to long term, for the ability of fashion and Made in Italy to compete. Consequently, as emerged yesterday in Venice on the second day of the Venice sustainable fashion forum 2022, the first international summit dedicated to a sustainable future for the sector organized by the National chamber of italian fashion (Cnmi), Sistema moda Italia (Smi), Confindustria Venezia and The European House-Ambrosetti with Class Editori as media partner, the leaders of the fashion associations are calling for the definition of shared measurement methodologies to improve the performance of the textile and fashion system. They also call for the adoption of clear indicators starting in Europe.
In his speech, Carlo Capasa, president of Cnmi, highlighted the huge investments made so far by leading companies for sustainable production and the association’s role as a reference point for fashion brands, from the first working tables dating back more than a decade to the recent creation of a consortium for research and development of recycling solutions, called Re.Crea, coordinated by Cnmi and founded by six member brands: Dolce&Gabbana, Max Mara fashion group, Only The brave (Otb), Prada, Moncler and Zegna group, with prospects of enlarging the initial membership and with several applications already received. However, Carlo Capasa pointed out that current and future investments need to be measured accurately, and he believes that ESGs are the tool to define the indicators that will implement fashion’s sustainable strategy.
«ESGs will be the true revolution and will change the approach of fashion towards its community», the President of Cnmi said. Sergio Tamborini, President of Sistema moda Italia, highlighted the path to take towards a circular fashion economy: «Out of 150-180 billion clothing items produced per year, only 1% ends up being recycled. For what concerns recycling capacity and end-of-life management of clothes, we are still in prehistory», he stated, stressing how the responsibility to achieve sustainable fashion is not only on the shoulders of the producers but also on consumers and lawmakers. «Smi has been focusing on sustainability for quite some time: first by adapting industrial processes and mitigating their environmental impact, and over the last two years by focusing on recycling and producer responsibility, two pillars of the Retex.Green consortium that was launched last January», the president added, who also placed among the green challenges that of labor, identifying manufacturing as the tool for revitalization for the most disadvantaged regions of the South.
Sustainable production is not only about mitigating the environmental impact but also includes the issue of durability of an item over time, its circularity and social impact. The venue chosen to address the future of sustainable fashion is not accidental, as pointed out by the President of Confindustria Venezia Vincenzo Marinese: «Venice is the sustainable city par excellence, which is why we wanted to give life to the first international summit dedicated to the green transition in fashion», the president remarked. In the same territory, there is the footwear cluster of the Riviera del Brenta, base of the world production of luxury, considered by Marinese as «a reality at the forefront committed to achieving high standards of sustainability through the activity of Footwear Polytechnic». (All rights reserved)
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