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“Be Seen, Be Heard” is The Body Shop’s global campaign that aims to drive youth voter engagement and registration across North America.
Hilary Lloyd, vice president of marketing and corporate responsibility for The Body Shop North America, comments:
“We believe that youth need a seat at the table where important decisions are being made, especially rulings that directly affect them. Over the last few years, we have been deeply inspired by how young people have flexed their political voice through direct protesting, lobbying their representatives and advocating for causes online. Now, we’re proud to help amplify their voices at the ballot box.”
Visitors to the Body Shop’s U.S. stores and website can learn about the importance of voting in this year’s elections, check their current registration status and register to vote through the brand’s virtual voting hub, made possible by Impactree and TurboVote.
This effort is an extension of its global campaign, inspired y the United Nations Secretary-General’s Envoy on Youth focused on amplifying youth perspectives and representation in public life in more than 75 countries.
The campaign was launched at the UN headquarters in May in conjunction with the extensive joint report “Be Seen Be Heard: Understanding young people’s political participation,” which demonstrated a significant appetite for sweeping political reform from youth around across the United States and around the globe.
The report found that young voters in the U.S. typically participate in elections at rates of 20% to 30% lower than older voters—and routinely face structural barriers to doing so, including complicated rules about absentee voting, state-by-state ambiguities and lack of civic education.
The Body Shop U.S. is also partnering with Generation Citizen, a national nonpartisan organization that equips and inspires young people to exercise their civic power.
Elizabeth Clay Roy, CEO of Generation Citizen, says, “Through this campaign, we hope to not only provide young people with the tools to engage in our democracy, but also to help them feel eager and empowered to do so.”
The Body Shop’s Flex Your Power Pack
The Body Shop launched the “Flex Your Power Pack” made up of its skincare and body care products to encourage young activists to practice self-care and give them the confidence they need make their voice heard.
The pack includes travel-size versions of the brand’s bestsellers including Ginger Shampoo, Tea Tree Oil, Hemp Hand Cream and Shea Body Butter. For every pack sold, The Body Shop will donate $1 up to $25,000 to Generation Citizen to support the organization’s vital work in civics education.
To spread the word about “Be Seen, Be Heard,” The Body Shop is rallying “Be Heard” ambassadors across North America—who prove to their communities that you are never too young to make a difference.
The list of changemakers involved include reproductive rights activist Deja Foxx, equity and climate justice organizer Larissa Crawford, sustainability and low-impact lifestyle champion Karishma Porwal, education equity advocate Marley Dias and UNICEF ambassador and actress Saara Chaudry.
Find out more—and register to vote at The Body Shop/Be Seen Be Heard
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