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If you are part of the herd that invests in beauty products instead of investing in crypto and NFTs (or even FDs), this one is for you. Take out your debit cards and open your GPay apps, the multi-multi-hyphenate Masaba Gupta has just launched her own beauty, skincare and wellness brand, LoveChild. Side note: The way she’s owning the term ‘Love Child’ after it’s been used and abused to control the narrative of who she is for so long, is just brilliant.
Hydrating liquid lipsticks, nail paints in vibrant hues, intimate wipes because on-the-go hygiene for women is dicey (that’s putting it nicely) and face mists packed with the goodness of Niacinamide & Alpha Arbutin, Masaba’s LoveChild is an all-rounder. These products are highly pigmented, budget-friendly, clean, vegan and gluten and cruelty-free. Oh, and this beauty brand will also include a wellness blog that will talk about all things holistic.
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In a world full of TikTok beauty hacks and multi-tasking makeup, LoveChild brings with it a sense of nostalgia through its thematic packaging. With bold prints, loud colours and its use of ‘Hinglish’, these products take us back to a simpler time in our lives. In an interview with Vogue, Masaba said, “The liquid lipstick will remind you of all the board games you played as a kid. They’re like collectables – you won’t want to throw the carton away. The bullet lipsticks will remind you of all your favourite candy from way back. It’s makeup that’s good enough to eat because it’s just such fun packaging.
Looking for another reason to stockpile lipsticks? Masaba just gave you one!
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