The beauty industry in the Philippines has been thriving not just with amazing product releases but also with their advocacy towards helping their communities. Beautéderm, a local brand, has gained popularity not only because of their quality products but also because of their commitment to social responsibility. The company has provided jobs and scholarships for many Filipinos, including single mothers and underprivileged children. Beautéderm has partnered with local endorsers from La Union to further push their mission to help others. The brand’s new partners not only make it more popular but also allow them to capture the hearts of more local consumers.
Some of the current endorsers include La Union Gov. Raphaelle Veronica “Rafy” Ortega-David, Rep. Francisco Paolo Ortega V, Councilor Lucia Esperanza Valero, Dr. Angelica Maranan-Maglanoc, lawyer Myra-Diwata Rivera-Caroy, and Althea Mavis Salazar, among others. These trailblazers have already gained the trust of their kababayans and have established their names in their community, making it easier to spread the word about Beautéderm and its advocacies.
The brand has been considered a market leader with its solid business group and a star-studded roster of ambassadors. Their latest signature skin-care set, Blanc Set, has been receiving positive reviews from consumers. According to Beautéderm’s CEO, Rhea Anicoche-Tan, they take pride in producing high-quality, FDA-approved products that indeed deliver results.
Another Filipino brand making waves is Pili Ani, a flagship store that recently opened in Mitsukoshi Department Store, where Bretman Rock, the famous YouTuber and beauty guru, attended as a guest of honor. Pili Ani is a Filipino brand that offers skincare, wellness, and beauty products that highlight local, sustainably sourced ingredients like pili and elemi oils.
Bretman Rock, who was in the Philippines for his book tour, is a big fan of Pili Ani, with his favorite product being the Deep Detox Volcanic Exfoliating Mask. He shared that when he first saw the brand, he thought it was a Hawaiian brand because of its packaging, which is shaped like a volcano. The online superstar expresses his excitement for Pili Ani, as it represents the global Filipino beauty brand and celebrates Filipino beauty, which is often left behind in the beauty industry.
Finally, content creator Mae Layug has launched a makeup line, the GRWM Cosmetics, a massive 25-piece summer makeup collection that includes brow gels, contour and bronzer sticks, liquid highlighter, and sheer lip balms. The brand caters to all skin tones, which is something that Layug takes pride in. She has created products that are inclusive and make more people feel beautiful, regardless of their skin color.
In conclusion, Filipino beauty brands are creating quality and inclusive products while also committing to social responsibility. They offer local ingredients and integrate local culture into their brand. They provide jobs, scholarships, and assistance to empower Filipinos. The Filipino beauty industry, with its newfound recognition and growth, gives Filipinos a reason to be proud of their heritage and culture.
