Rafaela Gonzalez: How Gloryscent is Revolutionizing the Skincare Industry for Women of Color
Rafaela Gonzalez, the founder of Gloryscent, knows first-hand the struggle of growing up with European beauty standards. Her textured hair and darker skin often left her feeling self-conscious and excluded from mainstream beauty products. But rather than succumb to these societal pressures, Gonzalez embarked on a journey of self-love and acceptance, culminating in the creation of Gloryscent – a skincare brand designed for underrepresented women of color.
Gloryscent prides itself on being a “pro-melanin skincare brand,” with a mission to serve women of color with safe, clean, and effective beauty products. While the brand’s focus is squarely on women of color, inclusivity in clean beauty is at the heart of its mission – providing access to wellness products that promote healthy, radiant skin for all skin types.
What sets Gloryscent apart is its emphasis on natural ingredients, with many sourced from Gonzalez’s Caribbean roots. From neem oil to arnica flower extract, Willow bark, and organic ginseng, Gloryscent’s line of skincare products is designed to soothe sun-damaged skin, promote exfoliation, and help soften fine lines.
The Behold Brightening Balm is one such product – made with neem oil that reduces hyperpigmentation and wrinkles while softening the skin. Other notables include the Soothing Enzyme Cleansing Gel, Total Body Serum, Urbana Elixir, and Manketti Oil Serum, all of which contain natural elements tailored to provide women of color with effective skincare.
But the glory of Gloryscent is not limited to its product range. Gonzalez envisioned a more comprehensive approach to skincare, one that included a complete routine rather than one or two products. She also recognized the importance of education and empowerment in helping women make informed decisions about their wellness. To that end, Gonzalez has organized a speaking series titled “Let’s Talk Inclusion in Clean Beauty,” featuring interviews with various founders and organizations highlighting the importance of raising awareness about toxic ingredients in self-care products marketed to Latinx women and other women of color.
In an industry that often sidelines women of color and overlooks their unique beauty needs, Gloryscent’s mission is to provide healthier, tailored alternatives to the harsh and often damaging active ingredients in mainstream products. Furthermore, it seeks to empower these women toward self-love and prioritizing their wellness.
Gonzalez’s dedication to inclusive, accessible, and clean skincare is what makes Gloryscent stand out. Her personal journey is a testament to the power of self-love and acceptance, and her skincare line is an extension of that beautiful journey. So if you’re looking for effective skincare that’s inclusive, natural, and empowering, try Gloryscent – skincare for all, by a woman dedicated to uplifting women everywhere.
