At the recent OGX event in New York City, Allure’s editor-in-chief, Jessica Cruel, led a discussion about all things hair care alongside several trusted voices in the beauty industry. The panel included dermatologist Angelo Landriscina, MD, and hairstylists and OGX ambassadors Kahh Spence and Jesus Guerrero, among others. The event was a chance for experts to weigh in on haircare trends and innovations, discuss the latest products and ingredients, and debunk some common beauty myths.
The conversation kicked off with a discussion of hair trends that have emerged on the runway and in the world of social media. Slicked-back hairstyles, which are popular with models and celebrities alike, were a hot topic, with Kahh Spence and Jesus Guerrero both noting how they add an edgy element to any look. To achieve this style, they recommended using OGX Renewing + Argan Oil of Morocco Extra Penetrating Oil, which adds a glossy finish that lasts.
Moving on to the world of haircare products, the panelists discussed how the rising trend of incorporating skincare ingredients into haircare formulas has been a game-changer. Not only do these ingredients boost hair’s moisture levels, much like in a hydrating face serum, but they also empower consumers to make informed choices about the products they’re using. Panelist Tiara Willis noted that gone are the days of choosing products based solely on their scent or packaging, as consumers are now looking at ingredient lists to ensure that they’re effective and suited to their specific hair type. OGX has always been ahead of the curve in this regard, with its signature products like “Coconut Miracle Oil” and “Teatree Mint” clearly highlighting the key ingredients in each formula.
The conversation then turned to the importance of preservatives in haircare products, with Dr. Angelo Landriscina emphasizing the need for a product to remain stable on the shelf and prevent infections from occurring. OGX recently reformulated its products to use sodium benzoate as a primary preservative over DMDM Hydantoin, which has been the subject of some controversy in the beauty industry. Sodium benzoate also works as a pH balancer, which helps to keep the hair slightly more acidic and can result in less frizz, softer hair, and less breakage over time.
Finally, the panelists took some time to bust some common beauty myths, including the idea that cutting your hair will make it grow faster (it won’t) and that a cold rinse in the shower will “close” hair cuticles and make your hair shinier (it won’t). It’s important, they emphasized, to always approach beauty advice with a healthy dose of skepticism and to do your research before trying new products or techniques.
Overall, the event was a great opportunity for industry experts to share their insights into the ever-evolving world of haircare and to highlight some of the latest trends and innovations. As consumers continue to become more informed about the ingredients in their products and the science behind them, it’s clear that brands like OGX are leading the charge by reformulating their formulas and using cutting-edge technologies to create products that are safe, effective, and tailored to specific hair types.
