Maia Alejandro, founder of For Tmrw, a nontoxic nail-polish brand, was inspired to create a cleaner and more organic lifestyle after becoming a mother to twin girls. Her postpartum experience was transformative for her as a human, mother, and entrepreneur. Alejandro was previously a mental health clinician before experiencing burnout and switching to a career in beauty. Her relationship with beauty was shaped by the influence of the community of women around her, particularly her mother’s Dominican side, and her grandmother. Alejandro’s brand, For Tmrw, celebrates beauty as art and gives her community access to clean, organic beauty products. It’s her way of creating a better tomorrow for her daughters and everyone who is willing to adopt a cleaner way of life. For Base, For Grass, and For Tonight are her bestsellers. For Base is a plant-based nail-growth treatment and base coat that often sells out, particularly among those who have used gel or press-ons.
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Good looks: “From Bump to Stunning Nails: The Inspiring Tale of a Latina Entrepreneur Launching a Unhazardous Nail-Polish Emblem”
